Staark Cycling Ltd
 2 Stephen Street, London W1T 1AN
 info@staark.cc
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 Privacy and Data Usage statement
Copyright © 2021 Staark Cycling Ltd
Privacy & Data Usage

 Privacy Policy
Last updated on 22nd March 2022.

Introduction

This Privacy Policy is for the use of our website whathelped.me ("Website") and applies to all individuals who have submitted profiles displayed on the Website.

Staark Cycling Ltd ("Staark", "us" or "we") respects your right to privacy. This Privacy Policy explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights.

If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided under the “Our contact details” heading below.

Our contact details

Name: Staark Cycling Ltd
Address: 20-22 Wenlock Road, London, England, N1 7GU
E-mail: info@staark.cc

The type of personal information we collect

We may collect and process the following information:

  • First and Last Name
  • Body Shape and Measurements
  • Delivery Address
  • Email Address
  • Information about your cycling activities

How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you (unless collected automatically as stated below) and we collect such information for the following reasons:

  • First and Last Name
     We collect this so that we know how to address you and so we can check if/when you contact us, that we're speaking with the right person.

  • Delivery Address
     To allow us to deliver goods that you have ordered.

  • Email Address
     We collect this so that we can communicate with you via email in order to confirm purchases or to send you marketing communications.

  • Information that we collect automatically about your device and your use of our Website, including your IP address, your geolocation data and information on how you use our Website
     To better understand the visitors who come to our Website, where they come from, and what content on our Website is of interest to them. We use this information for internal analytics purposes and to improve the quality and relevance of our Website to our visitors.

Recipients of personal data

We may share some of this information with:

  • other third party organisations that provide services to us (for example,

    • service providers that support the delivery of, provide functionality on, or help to enhance the security of our Website;

    • service providers that provide us with website analytics and usage data to improve our Website such as Google Analytics and HotJar; and

    • internet and cloud hosting services providers such as Amazon Web Services);

  • any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary

    • as a matter of applicable law or regulation

    • to exercise, establish or defend our legal rights, or

    • to protect your vital interests or those of any other person;

  • Your Cycling or Sports team;

  • any other third party with your consent to the disclosure; and

  • other parties in connection with a corporate transaction, for example, in the event that Staark merges with another organisation in the future, we may share your personal information with that organisation.

Lawful bases for processing

 Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on to process your personal information are as follows:

TYPE OF DATA
First and Last name, delivery address and email address

LAWFUL BASIS FOR PROCESSING
We collect and process this personal information only:
  • where it is necessary to perform a contract with you;
  • where it is necessary in our legitimate interests and is not overridden by your rights;
  • where we have your consent to do so; or
  • where it is necessary to protect your vital interests or those of another person.

LEGITIMATE INTERESTS
  • Responding to your queries.
  • To protect the rights of Staark.
  • Undertaking marketing.

TYPE OF DATA
Body Shape and MEasurements

LAWFUL BASIS FOR PROCESSING
We collect and process this personal information only where we have your consent to do so.

LEGITIMATE INTERESTS
To provide corectly sized clothing and accessories


TYPE OF DATA
Information that we collect automatically about your device and your use of our Website

LAWFUL BASIS FOR PROCESSING
We collect and process this personal information only:
  • where it is in our legitimate interests and not overridden by your rights; or
  • where we have your consent to do so.

LEGITIMATE INTERESTS
  • Ensuring that the Website runs smoothly and is kept secure and detecting or preventing illegal activities (for strictly necessary cookies and similar technologies)
  • Consent

If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate our Website and communicating with you as necessary to provide our services to you as set out in the table above.

We do not think that any of the above activities prejudice your rights. However, you have the right to object to us processing your personal information on this basis, as set out under the "Your data protection rights" heading below.

If you have questions about or need further information concerning the legal bases on which we collect and use your personal information, please contact us using the contact details provided under the “Our contact details” heading above.
How we store your personal information

 Your information is securely stored in a secure, encrypted database hosted by Amazon Web Services at their UK-based data centre.

We keep your personal information where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal requirements). When we have no ongoing legitimate business need to process your personal information, we will keep it until the earlier of

  • the date on which our Website is taken down or

  • the date on which you request that we erase your personal information (if applicable). We will then dispose of your information by securely deleting it from all database records.

International data transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective). Specifically, our Website servers are located in Europe. This means that when we collect your personal information, we may transfer your personal information outside of the United Kingdom.

However, we implement appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy. These measures include only transferring your personal information outside of the United Kingdom where it is compliant with data protection legislation and the means of transfer provides adequate safeguards in relation to your personal information, for example:

  • to third parties which are located in a country where there has been a finding of adequacy; or

  • by way of a data transfer agreement with third parties incorporating standard contractual clauses.

For more information about these safeguards please contact us using the contact details provided under the “How to contact us” heading above. ]

Your data protection rights

Under data protection law, you have rights including:

  • Your right of access - You have the right to ask us for copies of your personal information.

  • Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

  • Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

  • Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

  • Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.

  • Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

  • Your right to opt out of marketing communications - You have the right to opt out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you.

  • Your right to withdraw your consent - If we have collected and process your personal information with your consent, then you can withdraw your consent at any time using the contact details provided under the “Our contact details” heading above. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at info@staark.cc if you wish to make a request.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at info@staark.cc.

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113
Email: casework@ico.org.uk
ICO website: https://www.ico.org.uk

Updates to this Privacy Policy

We may update this Privacy Policy from time to time. Changes to this Privacy Policy will come into effect immediately upon such changes being published. Please visit this page if you want to stay up to date, as we will post any changes here. You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this Privacy Policy.

Links to other websites

Our Website may, from time to time, provide links to websites and applications of third parties whose privacy practices differ from those of Staark. We have no control over such websites and applications and are not responsible for the content of those websites and applications. If you provide personal data to any of those websites or applications, then the use your personal data is governed by their privacy notices. This Privacy Policy applies to our Website only.